Grammy winning singer Mariah Carey has been unveiled as the new face of online booking platform Hostelworld, and stars in the brand's latest campaign, Wouldn’t It Be Totally Iconic.
Previous campaign stars have included American rapper 50 Cent, who fronted the brand's 2016 In Da Hostel ad, and Charlie Sheen, who appeared in a series of videos aiming to show hostels in a positive light in 2017.